So yeah, it’s a really fun, breezy song.” But I like to do my own version of what somebody would do in that. I could never be in Mobb Deep or go into a track with DMX, right? I don’t limit myself as an artist. And then I’ve always got to find ways to make like hip-hop music, right? Because the cadence is so specific and adheres to certain rules and I don’t have a slogan voice. So it was this really behind the beat, taking a lot of our love for modern American Gospel, like church kids, like how they play and kind of like everything being really independent and sloppy but making this really coherent thing. I give him the opportunity to do some kind of Jay Dilla beat and he’s going to run with it. So, it was just like a natural progression and I stand by George being one of the best drummers in the world. And you can make really calculated music that feels really human. Not because it’s easy but because it’s really rewarding and really rich.
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And we love playing with those textures as producers, as well. The chords were super-dope, sort of neo-soul kind of cords and it reminded me of that kind of 9th Wonder, Jay Dilla kind of thing. And then, I suppose I just noticed myself doing that, because I think I’ve always been kind of a positive person, and I kind of wanted to denounce, a little bit, and be sincere.” He also talked about the process of writing the track: “The first day of” Sincerity Is Scary,” when we wrote it, we were in the studio in England, in the countryside in England. Or at least they’re the best defense mechanisms that you’ve got. To kind of talk self-awareness and self-scrutiny and irony is kind of paramount. And you have to be a bit soft, do you know what I mean? And it’s easier to be ironic in the face of those situations. Because you have to be really human and you have to be really soppy and a bit of a sigh. In an interview with Genius, Healy also spoke about what the song means to him: “As I’ve not gotten older, but as I’ve grown up, as a person, I just find that it’s harder to be really sincere. I think on this record it’s slightly more, it’s just a bit more open and a bit easier, and genuinely sincere.” And I’ve become so aware of the shtick that exists within my kind of lyrical narrative as well, because obviously I love everything that I’ve done previously but now as I got older I see these kind of defense mechanisms whether they be jokes or being slightly sardonic or like he is the big emotional bit of the song but I’m not going to be really emotional. Make sure you’re ironic because then you can’t be judged on being a person. ‘Sincerity Is Scary’ is about me trying to denounce all of that postmodern fear of like being real, you know? Like irony first, irony first. In an interview with Zane Lowe on his “Beats Radio 1 Show” back in September 2018, Matthew Healy discussed the meaning behind the song: The song narrates a person’s tendencies to present themselves in a way that does not show the extent of their anxiety and insecurity, but this only leads to issues when having interactions and relationships with others. From announcing their return to Coachella to the new album world tour and not to forget the extremely anticipated collaboration with The Weeknd, the Swedes are leaving no stones unturned to cement their comeback.“Sincerity is Scary” is the seventh track off of “A Brief Inquiry Into Online Relationships”, The 1975’s latest album. Swedish House Mafia has been busy and made sure they’re in the news almost on the daily, the past couple of weeks. It’s an unreal feeling when you can connect with your own song even though you’ve heard it 10,000 times during the process.” You’re like I’m crying to a song like somebody else made it, but actually, it’s us who made it. We should dive into it and just have some fun.”Īxwell went further to express how the trio themselves feel about this latest release saying, “It’s like when you actually cry to your own music” Lowe adds, “That’s when you know it’s good!” Axwell went on to say “It doesn’t happen with every song, but when it does, that’s like a mind fudge, like a warp zone. Once we obviously come overseas and come see you, we should dive in.
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Speaking to Lowe about the album and their highly anticipated release with The Weeknd “Moth To The Flame” on the show earlier this week, Steve Angello said, “I think it’s not too far off, we’ve been working away obviously, and this is the third song and we’re close.
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As ticket sales for the ‘Paradise Again’ World tour go on sale starting today, October 29, Swedish House Mafia shared with Zane Lowe on Apple Music 1 show that the album was now “close.”